From Concept to Creation – The Manufacturing Journey at Autel Energy North America
Electric Vehicle Marketing Consultant, Writer and Editor.
From 2017 to 2020, I worked at Autobody News (ABN) in Carlsbad, California, as the company’s Digital Marketing Manager. Autobody News is a monthly print magazine, covering national and regional collision repair news. I was in charge of all digital marketing for the company, and enjoyed many successes. One of those was leveraging ABN’s team to gain over 10,000 high-quality FaceBook (FB) followers (body shop employees, owners, and managers).
Autobody News’ vibrant, very active FB page still held an impressive lead in followers (22K) over its top competitors, FenderBender (12K) and BodyShop Business (13K), in January 2024. ABN’s competitors are much larger companies with significantly higher marketing budgets. Yet, ABN is beating them on an important social media channel, thanks to my methods. My methods for dramatically increasing followers and engagement for FB are nearly identical to those I use for LinkedIn, where I am now an electric vehicle (EV) influencer. One of my marketing services is teaching others how to become LinkedIn influencers. As of November 2024, I have over 19,000 EV advocates and professionals following my LinkedIn account.
